Hanzel Corella

Product Strategy
Corporate Innovation
Entrepreneurial Hustle
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Story


A human hair koozie is my first (and grossest) product design, but in fifth grade I proved its effectiveness as an eco-friendly insulation material and won first place at the city science fair. That begun a long journey which has led me to develop algae biofuels, sales bundling applications, energy insights tool, and more. As founder of Soundmob, a social music synchronization company and CEO of Elevation Studio I gained a painfully deep understanding of what it takes to build a successful business from scratch, recruit and inspire a passionate team, and achieve product-market fit. I’ve helped dozens of clients apply Agile and Disciplined Entrepreneurship principles and now it's time for bigger and broader things.

Values


Be humanoid
Being humanoid means human-centric in approach and data-driven in execution. I believe in analytics and empathy towards your users and teammates will ultimately lead to the best results.

Guacamole Included
Buying a $6 taco and discovering a $2 surcharge for a dab of guacamole leaves me with a poor aftertaste.
I believe in freely giving a little more than expected. Every brand interaction should leave the receiving person thrilled.